I really found the post "User Generated Content & Search" from Bruce Clay Inc. quite interesting. The post really encourages businesses to take advantage of user-generated content (UGC), and raises some really key points about consumers.
I myself am a big fan of review sites. This is really semi-connected - but I've moved into a new apartment fairly recently, and am very into decorating. So I was looking for a new comforter and some other appliances. Anyway, I noticed that stores like Target and Wal-mart, allowed customers to write reviews following the product description. What an odd concept, huh?
I'm thinking, why would a company allow negative comments if they're trying to sell a product. But I think this post - "User Generated Content & Search" - made some excellent points. If customers know what they're getting, returns decrease. Reviews actually increase sales. That makes sense, at least with online purchases. I'm often apprehensive to buy things online. Things always look so different than the picture. And the descriptions can be misleading at times.
Also, I tend to base my purchases more off of the opinions of my friends, family, and generally anyone but the salesmen. I guess its just hard to take some sales people sincerely because they just want you to buy. I dunno, maybe that's just me.
Kudos to businesses embracing UGC!
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1 comment:
yeah I agree with you . For me It's really helpfull to resd the customers review. For example, once I was looking for shoes to buy from Zappos.com and I found really helpful customers reviews about the shoes that I wanted to buy. they advised ne to get a bigger size because the shoe size runs small!.
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